5 ways D2C Brands Can Maintain the Growth Momentum

D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going

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The retail landscape is dynamic, with evolving trends and consumer behaviours shaping how businesses operate. The session titled, 'D2C 2.0How to Keep the Momentum Going'at the India D2C Summit 2024 by IMAGES Group, brand representatives shared insights into the five key strategies that help retail businesses maintain growth and momentum. These brand representatives emphasised the fact that to keep the momentum going in the retail business, brands should embrace a customer-first mindset, leverage technology, and know when to expand offline.

Here are the five ways that keep the businesses on track

1 Customer-centric Engagement Focusing on creating customer-first experiences, whether online or offline, is essential to retaining and growing your customer base.

Empathy and understanding your customers' needs are crucial to building lasting relationships. Women are better at empathy and hence they are often a part of customer service teams. "Women-led teams have been pivotal in delivering exceptional customer support due to their empathetic approach," said Aditya Agrawal, Co-founder of P-TAL.