Modernity in Ethnic Fashion

How BIBA grew from a small business selling salwar kameez and dupattas into a prominent name in the Indian fashion industry

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Founded in 1986, by Meena Bindra, BIBA has evolved into one of India's most iconic ethnic wear brands, celebrated for its ability to seamlessly blend traditional craftsmanship with contemporary fashion. With a commitment to offering affordable yet stylish ethnic wear, BIBA has grown from salwar kameez and dupattas into a prominent name in the Indian fashion industry.

The brand name "BIBA," derived from a Punjabi word meaning "pretty girl," reflects its ethos—to provide elegant and timeless clothing for women that embodies the beauty of Indian traditions. What began as a simple, fashionable line has transformed into a brand that caters to a wide demographic of women, offering everything from everyday wear to festive collections, including Anarkalis, Kurtis, Lehengas, and more.

USP

BIBA's designs are rooted in traditional Indian crafts. The brand's clothing line is often characterized by hand-block prints, vegetable dyes, and the use of Indian handlooms. This commitment to Indian craftsmanship is reflected in the intricate artistry that defines the brand's collections, celebrating the rich heritage of India while keeping up with modern design trends.

The brand has always been driven by a vision to make traditional Indian wear accessible to everyone. BIBA offers a mix-and-match range, where contemporary styles are combined with ethnic influences. The use of high-quality fabrics and detailed craftsmanship ensures that each piece stands the test of time while remaining relevant in the ever-evolving fashion landscape.

Expanding Horizons