Essayer OR - Gratuit
Resolution Meets Speed
Smart Photography
|April 2018
Sony is ready with its latest line-up and the new Alpha series cameras pack lot of punch. The critical shortage of battery life has been solved and the new cameras are filled with features appealing to both still and video enthusiasts. The Alphs 7R-series is Sony’s high-resolution models in full frame and the 7R III promises an improved experience.
-

Design and Build Quality
The Sony Alpha 7R III has a rugged construction with a body reinforced by magnesium alloy top and front covers in addition to the internal frame. The camera is sealed to keep out dust and moisture. The camera has two command dials. The mode dial has a lock that prevents accidental rotation. An exposure compensation dial on the top panel ensures that you don’t need to fumble through the menu if you need a quick change of compensation. The back panel features the tiltable LCD screen, a joystick and a multi-controller.
Key Features
The Sony Alpha 7R III uses a 42.4 megapixel, 35mm full frame (35.9 x 24.0 mm) Exmor R CMOS sensor. The camera accepts all E-mount lenses. The sensor unit uses a charge protection coating on the optical filter, along with image sensor shift mechanism to keep dust away. The Alpha 7R III features sensor-shift 5-axis image stabilisation, and Sony claims a 5.5-stop shutter speed advantage while using it.
The camera uses a fast hybrid autofocus system that combines phase-detection and contrast-detection methods. The system uses 399 phase-detection points along with 425 contrast-detection points. The device can focus at light levels of -3 to 20 EV (ISO100 equivalent with f/2.0 lens). Focus modes available are AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus) and Manual Focus. The camera provides focus area options of Wide, Zone, Centre, Flexible Spot (S/M/L), Expanded Flexible Spot and Lock-on AF.
Cette histoire est tirée de l'édition April 2018 de Smart Photography.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Smart Photography

Smart Photography
Huawei Pura 80 Ultra camera
Huawei's Pura 80 Ultra, introduced in July 2025, continues the brand's push into high-end mobile photography.
1 min
September 2025

Smart Photography
Sony FE 50-150mm F2 GM: A Wedding Photographer's Power Lens
Chintu Pathak, Sony India Brand Ambassador, is celebrated for his ability to craft powerful visual stories through wedding, fashion, and lifestyle photography. With a signature style that fuses emotion, elegance, and dynamic editorial influence, he continues to push creative boundaries, shaping moments into timeless works of art.
1 mins
September 2025

Smart Photography
Sony's CFexpress leap
Sony India has launched CFexpress 4.0 Type A memory cards alongside the MRW-G3 card reader, aimed at filmmakers and professional photographers.
1 min
September 2025

Smart Photography
Ricoh GR III discontinued
Ricoh has officially ended production of its GR III compact camera, closing a popular chapter in its pocket-sized APS-C line.
1 min
September 2025
Smart Photography
Lens options expand
Third-party lens makers are continuing to broaden choices for photographers and filmmakers.
1 min
September 2025

Smart Photography
EISA Awards 2025-26
EISA, the Expert Imaging and Sound Association has revealed the winners of its 2025-2026 Awards and being the sole representative of EISA in India, Smart Photography is pleased to bring you the results in real-time.
9 mins
September 2025
Smart Photography
EssilorLuxottica eyes Nikon stake
Nikon shares rose 21 percent in late August after reports that EssilorLuxottica, the RayBan parent, is considering raising its holding in Nikon from about 9 percent to nearly 20. The move would deepen a longstanding partnership that began in 2000 with joint eyewear ventures.
1 min
September 2025

Smart Photography
BenQ's PV3200U monitor
BenQ has refreshed its professional line with the PV3200U, a 32-inch 4K HDR monitor aimed at video editors and photographers. It features the firm's AQCOLOR technology for calibrated colour reproduction and includes builtin 2.1 speakers for improved audio monitoring.
1 min
September 2025

Smart Photography
Sony's DOP Portraits series
Sony has rolled out DOP Portraits, a six-part video series featuring cinematographers from across the globe.
1 min
September 2025

Smart Photography
OM System 50-200mm lens
OM Digital Solutions has begun teasing its latest telephoto zoom, the M.Zuiko Digital ED 50-200mm f/2.8 PRO.
1 min
September 2025
Translate
Change font size