Resolution Meets Speed
Smart Photography
|April 2018
Sony is ready with its latest line-up and the new Alpha series cameras pack lot of punch. The critical shortage of battery life has been solved and the new cameras are filled with features appealing to both still and video enthusiasts. The Alphs 7R-series is Sony’s high-resolution models in full frame and the 7R III promises an improved experience.
-
Design and Build Quality
The Sony Alpha 7R III has a rugged construction with a body reinforced by magnesium alloy top and front covers in addition to the internal frame. The camera is sealed to keep out dust and moisture. The camera has two command dials. The mode dial has a lock that prevents accidental rotation. An exposure compensation dial on the top panel ensures that you don’t need to fumble through the menu if you need a quick change of compensation. The back panel features the tiltable LCD screen, a joystick and a multi-controller.
Key Features
The Sony Alpha 7R III uses a 42.4 megapixel, 35mm full frame (35.9 x 24.0 mm) Exmor R CMOS sensor. The camera accepts all E-mount lenses. The sensor unit uses a charge protection coating on the optical filter, along with image sensor shift mechanism to keep dust away. The Alpha 7R III features sensor-shift 5-axis image stabilisation, and Sony claims a 5.5-stop shutter speed advantage while using it.
The camera uses a fast hybrid autofocus system that combines phase-detection and contrast-detection methods. The system uses 399 phase-detection points along with 425 contrast-detection points. The device can focus at light levels of -3 to 20 EV (ISO100 equivalent with f/2.0 lens). Focus modes available are AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus) and Manual Focus. The camera provides focus area options of Wide, Zone, Centre, Flexible Spot (S/M/L), Expanded Flexible Spot and Lock-on AF.
Diese Geschichte stammt aus der April 2018-Ausgabe von Smart Photography.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Smart Photography
Smart Photography
Nikon Zf gains film look
Nikon ikon's firmware version 3.00 turns the Zf into an unusually faithful digital-film bridge.
1 min
December 2025
Smart Photography
Pro. Powerful. Solid. A delightful all round package
The newly launched Oppo Find X9 Pro is a true flagship powerhouse that's already creating serious buzz in India and globally. With its Hasselblad-tuned imaging system, the largest battery Oppo has ever put in a phone, and relentless focus on computational photography, it's clearly aimed at photography enthusiasts, travellers, content creators, and anyone who needs all-day (or multi-day) power without compromise.
2 mins
December 2025
Smart Photography
Viltrox 85mm f/2 EVO expands options
Viltrox's AF 85mm f/2 EVO arrives to stabilise mid-range Z-mount portrait economics.
1 min
December 2025
Smart Photography
Leica SL3 Reporter reinforced
The Leica SL3 Reporter edition refines the SL3 chassis into a field-survival instrument for conflict journalists, nature correspondents and border-region documentarians.
1 min
December 2025
Smart Photography
Nikon DX 16-50mm f/2.8 VR reaches shelves
The Nikkor Z DX 16-50mm f/2.8 VR is set to lift APS-C credibility for Nikon by offering a 24-75mm equivalent focal length in a 200g footprint.
1 min
December 2025
Smart Photography
Nikon ZR cinema body reaches studios
The Nikon ZR introduces 6K RAW and internal ND filtration in a ventilated, modular frame engineered to last multi-hour documentary cycles and binge-shoot streaming series.
1 min
December 2025
Smart Photography
Canon R6 Mark III arrives
Canon's EOS R6 Mark III has made it its India entry, positioning itself as a serious hybrid upgrade for working photographers and ambitious creators.
1 min
December 2025
Smart Photography
Nikon Z9 II timeline shifts
Nikon’s Z9 II slipping to 2026 is less delay and more architecture pacing.
1 min
December 2025
Smart Photography
Canon RF 45mm f/1.2 STM arrives
Canon's RF 45mm f/1.2 STM threads ultra-fast optics into a 346g frame designed to serve street, ceremony and campaign studios without L-series heft.
1 min
December 2025
Smart Photography
A creator's delight
The Samsung Galaxy Z Fold 7 isn’t just another foldable—it’s the most refined, ultra-slim, productivity-driven multitasking machine on the market today. At just 8.9 mm folded and 215 grams, it slips into a pocket like a premium notebook, yet unfolds into an 8-inch tablet that redefines mobile workflow. With its armored aluminum frame, IPX8 water resistance, and a hinge engineered for 200,000 folds, this is a device built for professionals who demand durability and elegance in equal measure. For creators, it's more than a phone—it’s a portable studio, editing suite, and client presentation tool in one. And when it comes to photography and video, the Z Fold 7 doesn't just keep up with flagships; in many real-world scenarios, it leads.
4 mins
December 2025
Translate
Change font size

