One Software For The Enterprise: PFT's Decade-long Journey Of Driving Transformation

As creators of Media ERP, we often get asked about our journey over the last 11 years.

- Ramki Sankaranarayanan

With our 9th run at NAB Show coming up, we figured now is a great time to look back and reflect on how we, and our software, have evolved over the years!

It all started around a decade ago, when the Media & Entertainment (M&E) industry had just begun its digitisation journey, migrating from tape to tapeless. Back then, Cloud was more an idea than a reality, and tech solutions specially tailored for M&E were virtually non-existent. Media Asset Management was all about managing storage & retrieval of content, with human orchestration and no automation. There was a pressing need for content enterprises to transition to file-based workflows and deliver content to multiple platforms.

Whilst enabling that, our endeavour was to connect every stakeholder involved in the business of content through digitisation. We gave the M&E industry its very own ERP - CLEAR - ONE software that automates the content supply chain. Leveraging the power of hybrid Cloud and automation, it provided the industry with a single software for the enterprise, specially designed to connect all their departments, geographies and businesses.

For the first time ever, technical operations, creative, marketing, legal, operations, sales and senior executive leadership teams could all collaborate on the same software. Media enterprises were connected with their entire ecosystem of production companies, brands, localisation vendors, advertising agencies, play-out locations and multi-platform delivery channels through one platform. CLEAR, coupled with our Cloud-enabled services helped M&E players unlock new revenue streams, save time and reduce cost in a big way.