Autolite To Focus On Two-wheeler Segment With Its Signature Products

Autolite India Limited, the flagship company of the Autopal-MPG group, will expand its horizon in the two wheeler segment.

- Anusha B

The growth of the automotive industry in India is detailed as 80% in two wheeler market, 15% in passenger car segment and 5% in the commercial vehicle segment. In line with that the company has tuned its objectives and widened the two-wheeler network. The company’s current presence is in the halogen bulbs in the two wheeler aftermarket segment and it is very insignificant. But plans are sketched to widen its scope for two-wheeler business.

Speaking to Auto Components India, Adarsh Mahipal Gupta, Director, Autolite India Limited, stated, “We are predominantly serving the commercial vehicle segment. About 75% of our business caters to the commercial vehicles and 20% to passenger cars and 5% to the two-wheeler segment. But the market statistics corresponding to growth is viceversa.

Hence we need to leap forward in the two-wheeler segment. We target to increase our sales from 5% to 20% in this segment and plan to increase the number of distributors. We have tied up with TVS Motor Company and the group companies of TVS are selling our products. In addition to bulbs which we have currently, we plan to get into head lamps, tail lamps, indicators, blinkers in the two-wheeler market for the Hero MotoCorp, TVS Motor Company, Honda Motorcycles and Scooters India (HMSI) and Bajaj Auto.”