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Images Retail - April 2021

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From a retailer’s point of view, in the last five years or so, there has been a huge inclination towards technology and digitisation.
However, social media is another category which is gaining popularity as more retail brands are associating with it and are spending a large amount of money to adopt it in their business plan. Retail today is largely about experience; even e-commerce giants are working on a shift in proposition from convenience to experience.
No matter how big or small a brand is, it must have now a robust social media strategy for growth and survival. Be it a strategy or just a rat race to keep yourself updated, a large section of the industry is backing this trend. A look around and we notice innumerable brands online that are working towards building themselves using social media and after having tested the waters, taking an of ine plunge. Having a strong social media strategy in place, these brands are creating a ripple in retail, the effect of which has forced many big brands to pay more attention to their social media presence.

Images Retail Description:

Éditeur: Images

Catégorie: Business

Langue: English

Fréquence: Monthly

Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.

The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.

The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.