Images Retail - August 2024
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Dans ce numéro
O2O Crossovers
About 90% of the Indian retail market will remain offline even as it scales to $2.2 trillion in size by 2030, according to a joint report by Accel, Fireside Ventures, and market research firm Redseer.
Offline, thus presents a large opportunity for online-first businesses—and this criticality is not lost on them as they are busy raising funds for their offline expansion.
Lenskart, Mamaearth, and Nykaa are shining examples of an online-to-offline (O2O) strategy done right. Hundreds of such success stories are being written as we speak. As the convergence of online and offline retail channels continues to shape the future of commerce, we dedicate the issue to businesses that have successfully made the transition, emerging as omnichannel players, enriching retail as well as the lives of consumers offering them a shopping experience without barriers.
Ghazal and Varun Alagh of Honasa Consumer Ltd., who grace the cover of IMAGES Retail, exemplify the successful integration of online and offline strategies. Their leadership reflects findings from a recent Harvard Business Review study, which indicates that companies with a unified omnichannel approach experience 30% higher customer retention rates and a 20% increase in revenue. Honasa’s strategic expansion from a robust digital presence to physical retail spaces aligns with this research, highlighting the effectiveness of a cohesive, integrated strategy.
Images Retail Description:
Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.
The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.
The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.
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