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My sweet-treat kits were a sell-out'

Woman & Home UK

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February 2023

Laura Vogan, 40, left her job when she was pregnant in 2020. During COVID, she started putting together s'mores kits of marshmallows, marshmallow toasters, biscuits and chocolate. She now runs S'more'a'licious from her home in Armagh, Northern Ireland, where she lives with her husband and two daughters.

My sweet-treat kits were a sell-out'

THE IDEA

In 2020, I left my job in the civil service to have my daughter. In lockdown, I needed something to keep me occupied. Friends suggested making s'mores boxes, which had become a 'thing'. I'd always thought the packaging was basic, so decided to try. I created a nice logo and my husband came up with the name.

I made a few kits, using commercially bought ingredients, and offered them for sale via Facebook and Instagram. I was amazed when the orders started coming in. Soon I was selling out every week.

WHAT HAPPENED NEXT

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