Boss Baby

A fledgling brand set up by ex-Xiaomi India execs, Lumio claims it's made "India's fastest Smart TV"... 59,999 /lumio.co.in

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It's not easy being the new kid in a classroom full of legacy brats. When you're going up against Sony, Samsung, and LG – brands that have been around longer than most people's routers – walking in and declaring yourself "India's fastest Smart TV" is the corporate equivalent of kicking the door down and asking, "Alright, who's the alpha here?".

That's exactly what Lumio has done. This bold little start-up, birthed by a bunch of former Xiaomi India execs, has burst onto the scene with the Vision 9, a 55-inch QD-Mini LED TV that's not just here to take part – it's here to torch the rulebook. It's loud, unapologetically ambitious, and makes tech claims you'd expect from a flagship twice the price. Mini LEDs, Dolby everything, a processor named "Boss" – you can practically hear the swagger in the spec sheet.