How automotive electronics is responding to the evolving market needs

The fusion of automotive and electronics is revolutionizing driving, turning cars into multifunctional hubs. Enhanced safety systems, smart infotainment, heads-up displays, and connectivity redefine the driving experience, prioritizing safety, convenience, and entertainment for all occupants

- Pavan Puri

Embracing technological disruptions has become need of the hour for nearly every industry and the automotive sector is no exception to this trend. Global upheaval, evolving consumer demands and technological improvements are all impacting the auto industry on several fronts at once. Moving beyond traditional engines and mechanical parts, automotive electronics are setting the standard for innovation. According to a Counterpoint study, higher levels of income and growing consumer demand for invehicle digital experience will boost India’s automotive electronics market, which is predicted to reach $18 billion by 2027 at a compound annual growth rate (CAGR) of 17%.