DELL, HP, AND LENOVO CONTINUE TO DOMINATE

HP holds a strong position in the minds of users, with four in every five users spontaneously recalling the brand, and nearly half of the users considering Dell or HP for their next desktop PC purchase

- Ashok Pandey

The landscape of the desktop PC market in India has experienced both challenges and growth in recent times. Amidst a year marked by uncertainties and disruptions, the traditional PC market, encompassing desktops, notebooks, and workstations, demonstrated resilience, recording a modest year-on-year growth of 0.3% in 2022, totaling 14.9 million units. However, the final quarter of 2022 saw a significant decline of 28.5%, underscoring the market’s vulnerability to external factors. As we look ahead, the forecast for the desktop PCs market projects a marginal volume growth of -0.1% in 2024, reaching a volume of 5.20 million pieces by 2028.

 Last year’s top spot was shared by Lenovo, HP, and Dell, indicating close competition among these renowned brands. However, this year, HP secures the top position with a notable score of 81percent, followed closely by Dell at 79 percent, and Lenovo at 75 percent.

Acer emerges as the next contender in the racewith a score of 72 percent. Asus follows closely with a score of 66 percent.

The survey findings suggest that consumers still place trust in well-known brands like HP, Dell, and Lenovo.

The survey results reveal the continuing dominance of Dell and HP. Dell maintains its lead, followed closely by HP. Lenovo secures the third position. However, Apple makes a significant entry this year, indicating its growing popularity among consumers.