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Campa Teams Up with JioStar as Co-Powered Sponsor for Upcoming IPL Season
Food & Beverages Processing
|MARCH 2025
Campa, the iconic soft drink brand from Reliance Consumer Products, has announced its partnership with JioStar as the “Co-Powered By” sponsor for the upcoming season of the Indian Premier League (IPL), set to begin on March 21. This strategic collaboration will span both TV and digital platforms, ensuring comprehensive visibility for the brand. The partnership will boost Campa's presence across Star Sports Network, covering regional language broadcasts in both HD and standard formats, as well as on JioStar's streaming platform, reaching cricket fans across the nation.
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“We are thrilled to welcome Campa as a key sponsor for TATA IPL 2025. This partnership highlights our mutual commitment to creating high-impact brand engagement during India’s most celebrated cricketing event. With JioStar’s unmatched reach and Campa’s rich legacy in the beverage industry, we aim to deliver unforgettable experiences that connect with millions of fans across the country,” said Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator at JioStar.
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