KEI expands with ₹2,000 cr Sanand Plant for future-ready cables

The company is actively reducing its carbon footprint through the adoption of energy-efficient processes and manufacturing eco-friendly products like Conflame Green+. This innovative product from KEI prioritises power efficiency, safety, and environmental friendliness and has many supplementary advantages.

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Anil Gupta CMD KEI Industries Ltd

KEI Industries, a leader in electrical solutions, is committed to innovation, sustainability and excellence. Through strategic investments and groundbreaking projects, KEI continues to set industry benchmarks with eco-friendly products and advanced technologies. EPR brings more details in an interaction with Anil Gupta.

KEI has transformed into one of the leading wires and cables brands. What leadership principles have driven this transformation?

At KEI, we believe in leading with a vision, staying customer-focused, and fostering a culture of innovation and a customer-first approach. Our leadership principles revolve around empowering teams, encouraging accountability, and consistently pursuing excellence. Over the years, we have strategically invested in technology, infrastructure, and talent, ensuring that we adapt to industry trends and set benchmarks. This transformation has been possible due to our relentless commitment to quality and the trust of our customers and stakeholders.

Could you tell us more about the success and impact of KEI's popular campaign 'Wires ka Allrounder'?

The 'Wires Ka Allrounder' campaign was a groundbreaking initiative by KEI Industries, launched during the IPL to introduce its innovative next-gen living eco-friendly product, KEI Conflame Green+. This campaign highlighted the versatility, safety and superior quality of the product. This positioned commitment to sustainability, safety and modern living as a trusted choice for homeowners, builders and electricians who prioritise both safety and environmental responsibility. With a strategic mix of television commercials, digital marketing and influencer collaborations, the campaign resonated strongly with consumers and professionals alike.