Intentar ORO - Gratis
Navigating Cloud cost, compliance and AI
DQ Channels
|August 2025
From untangling Cloud costs to simplifying AI adoption, this piece explores how lifecycle thinking is reshaping IT decisions for Indian SMBs, where value beats volume, and strategy, not spend, leads the way. A quiet tech shift with bold outcomes

India's Cloud landscape isn't just growing, it's exploding. But behind the buzzwords and vendor slideshows, real challenges bubble beneath the surface - rising complexity, spiralling costs and the tricky art of digital transformation. For most Indian businesses, especially mid-market firms and SMBs, Cloud adoption is no longer a question of if but how. That's where a subtle shift in strategy is quietly gaining momentum. It's not about buying more tools. It's about choosing better ones. And it's about having someone who can guide that decision with visibility, insight and long-term thinking. Munish Gupta, MD, SoftwareOne India, shares how the company has shifted gears from being a software reseller to a full-lifecycle technology advisor with a sharp focus on cost governance, Cloud-native readiness and SMB enablement.
Optimising SaaS portfolios with visibility and value
SoftwareOne's origins lie in Software Asset Management (SAM), but the shift to a broader portfolio wasn't accidental. The company began by helping customers not just negotiate good deals but optimise what they already had. That early grounding in IT Portfolio Management (ITPM) has shaped its consulting-first mindset. Today, its FinOps-driven approach goes well beyond simple cost-saving. It enables CIOs and IT teams to identify waste, plan strategically and maintain compliance across both SaaS and multi-Cloud environments. In the on-prem era, unused software often ended up as shelfware. In the Cloud age, the waste is different - hidden in idle consumption and unchecked growth. Consultants now work proactively with enterprises to curb excess before it even becomes a line item on the balance sheet.
FinOps: Beyond spend analysis to application modernisation
Esta historia es de la edición August 2025 de DQ Channels.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE DQ Channels

DQ Channels
Wobble Displays launches 116.5-inch Maximus Google TV in India
Wobble Displays has launched its flagship 116.5-inch Maximus Google TV in India, positioning it as a luxury home entertainment solution. The screen is designed to deliver a cinematic experience with cutting-edge features and sleek aesthetics.
1 min
October 2025

DQ Channels
Telangana's digital plans get a boost from Iris Global
Iris Global has supplied over 600 tablets to the Telangana government for its ambitious digitalisation push. These devices will support government officers working on field-level implementation of new digital initiatives.
1 min
October 2025
DQ Channels
U&i rolls out festive gadget offers starting at Rs 499
U&i has announced a festive range of tech accessories with prices starting at Rs 499.
1 min
October 2025

DQ Channels
Texas Instruments highlights energy focus at Electronica India 2025
At Electronica India 2025, Texas Instruments (TI) showcased its commitment to energy efficiency with a display of next-gen semiconductors and design solutions aimed at reducing power consumption.
1 min
October 2025

DQ Channels
Amitabh Kant joins HCLTech board as Independent Director
HCLTech has appointed Amitabh Kant, former G20 Sherpa and ex-CEO of NITI Aayog, as an Independent Director to its board. The move reflects the company's focus on strategic policy alignment and governance.
1 min
October 2025
DQ Channels
Haier India launches Mini LED TVS with KEF sound
Haier India has launched its new M92 and M96 QD Mini LED TVs, combining advanced display tech with high-end audio powered by KEF. The models are aimed at premium home entertainment users seeking cinema-like experiences.
1 min
October 2025

DQ Channels
Campaign launched to protect offline IT retailers
FAIITA and BCC have jointly launched a nationwide awareness campaign to highlight the challenges faced by offline IT retailers. The initiative aims to push for fairer practices and policy support.
1 min
October 2025

DQ Channels
Tariffs, tech and the new IT order
Trump's trade war redrew the global tech map. India, once on the sidelines, is now centre stage, shifting from hardware-driven exports to service-centric agility. Here's how tariffs sparked a long-term pivot for India's IT ecosystem
5 mins
October 2025

DQ Channels
Amkette and EvoFox launch festive tech deals online
Amkette and its gaming brand EvoFox have announced festive season offers across major online sales platforms. The deals cover a wide range of accessories, including gaming gear, wireless earbuds, keyboards and audio devices.
1 min
October 2025
DQ Channels
GST 2.0: Promise, pressure and pricing play
India's next-gen GST reforms promise clarity and growth but for IT channel players, the reality is layered. While the tech industry cheers lower rates, the distribution network braces for pricing shifts, margin reshuffles and MSME-level disruption
4 mins
October 2025
Listen
Translate
Change font size