ON VOLUDE - the theme of BASF's 2023-2024 Automotive Color Trends collection

Each year, designers for BASF's Coatings (basf.com) division create a new collection of colors to inspire automotive designers around the globe.

- 

This year, nonhuman intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.

When BASF's designers looked at what their trend signals were telling them, they realized it's time for a color update, as the classic automobile color wheel has had its day. Non-classic automotive hues emerged, propelling colors through a series of shifts reflecting a positive mood, with a focus on lighter shades and the exploration of new, expressive color spaces.

ON VOLUDE provides exciting colors that also adopt an increasing focus on sustainability and functionality. As customers rely on the BASF collection to design automotive colors for their future models, one will see the new direction on the road or in the driveway in the next three to five model years.

EMEA - Exploring features beyond color position

The palette for Europe, the Middle East and Africa (EMEA) puts a highlight on bright beige colors. Pastels also play an important role, introducing interesting nonautomotive color positions into automotive design.