'Strava is becoming irrelevant'

The rollover of Paul Norman's subscription left him questioning the app's usefulness - and how much his cycling data is worth

- Paul Norman

My Strava subscription rolled over this month. I hadn't meant it to, but had forgotten to cancel it. It's cancelled now, but I could have paid £54.99 for another year when I rarely use the app.

Back in 2012, when I initially joined Strava, it was different. There were few users, at least in the UK, and finding I had a cluster of KOMs on local climbs was fun, if slightly unexpected. Leaderboards were open to all users.

Now, there are 34 pages of efforts on my top climb and I'm ranked 80th of more than 800 riders. My KOM didn’t last long, even back in 2012, with someone logging a time twice as fast as mine in the days before you could flag a suspicious activity.