SIP AND UNWIND

Ashwagandha, one of the most revered herbs in ayurvedic medicine, has found its place in contemporary wellness recipes

- VIBHA VARSHNEY

ASHWAGANDHA HAS been long valued in ayurveda.

Its pale, cream-coloured roots are prescribed as a rasayana—a class of substances believed to slow the ageing process. They also possess adaptogenic and immuno-modulatory properties, which means they can reduce stress and boost immunity. In recent years, the herb is gaining recognition around the world through its use in wellness beverages, such as soothing teas and a calming, spiced drink known as "moon milk". This warm bedtime drink is said to balance hormones, reduce anxiety, boost relaxation and promote sound sleep.

One can gauge the growing demand for the herb by visiting the medicinal plant mandi in Neemuch, Madhya Pradesh, which has a dedicated section for ashwagandha. Farmers arrive here early in the morning with mounds of dried roots. Traders bid swiftly, and the entire stock is typically sold within minutes. Prices depend on quality and demand, with thick roots fetching higher rates. On September 17, 2025, the highest price recorded was ₹34,000 per quintal (100 kg). This is lucrative return, given that ashwagandha is a drought-resistant crop that requires minimal input.