Online platforms and social media are now much more than just a way to present photos - they have become indispensable and affordable PR tools. The only problem is that everyone else uses them too, so how do you make your business stand out from others in this digital jungle?
The first step to optimisation is to find out how quickly and under which search terms your business can be found in the world's most popular search engine and we all know that means Google.
Here, a 'Google My Business' profile, with an overview of your services, location and contact details, will help you to be discovered. It is also useful to change the category of your Facebook business page to 'Local Business. This way, potential customers can easily find your photography business by adding 'near me' at the end of their search term. But there are more tricks to increase visibility and maximise the online experience for customers.
Optimise search engines
Search Engine Optimisation (SEO) is vital to drive more traffic to your business page. SEO is aimed at boosting your website's position in search results by using keywords in your headlines, alt texts and descriptions and including them in the URL. To find the preferred search terms for photography businesses, use Google's autocomplete feature or SEO tools such as Siteimprove.
Esta historia es de la edición Issue 265 de Digital Photographer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 265 de Digital Photographer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Enjoy cleaner high ISO shooting
Apply noise stacking in Photoshop to reduce noise in handheld shots
DJI Avata 2 FPV drone launches with Goggles 3
Manufacturer announces the Avata 2 drone, plus Goggles 3, the RC Motion 3 controller and a new manual controller
NIKON LAUNCHES RECORD-BREAKING FULL-FRAME Z 28-400MM
Nikon's latest Z 28-400mm f/4-8 VR superzoom could be the lens to cover all your shooting needs
ACCESSORIES
A collection of the best fun-yet-functional products out there for photographers
Hasselblad XCD 90V
James Artaius reviews what could be the finest lens to ever pass through our test lab
Canon RF 135mm f/1.8L IS USM
Canon has finally released a new 135mm portrait lens. Gareth Bevan and Dan Mold investigate
DxO PureRAW 4
This latest version can extract amazing quality from any kit, says Rod Lawton
Fujifilm X100VI
Gareth Bevan discovers a compact camera that packs in some stealth upgrades
UNCOVERING PHOTO HISTORY
Anna Sparham and Petra Felgen on their revealing new book, 100 Photographs from the Collections of the National Trust
HOW TO MARKET YOURSELF
Learn how to tell the world about your photography and use marketing to reach the right clients for you