Pontefract Liquorice Festival next Sunday, with HARIBO UK sweetening celebrations once again as headline sponsor

The Pontefract Liquorice Festival is fast approaching, and preparations are well underway to transform the town's streets into a vibrant celebration of all things liquorice.

- By News Desk Contributor

Yorkshire is renowned for its excellence in food and manufacturing, and for one of the region’s largest employers and producers, becoming the headline sponsor of the Pontefract Liquorice Festival for the second-year running was a natural fit for HARIBO UK.

One of last year’s standout moments was the lively parade of HARIBO and liquorice-themed costumes, led by the company’s much-loved mascot. Goldbear will once again take centre stage this year, surrounded by a host of HARIBO-themed costumes and a selection of new ones exclusive to this year’s festival.

Adding to the excitement, this year the iconic parade will set off from HARIBO UK’s Pontefract factory for the very first time — a moment guaranteed to spark moments of childlike happiness for all who take part and spectate.

Pontefract is the home of the HARIBO Pontefract Cake, so where better to start a parade celebrating the rich history of the local delicacy.