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Son's gift for dad is focus for festive ad
Western Daily Press
|November 04, 2025
JOHN Lewis has turned to a surly teenager giving his father the Christmas gift of amemory-laden “90s vinyl for its highly anticipated festive campaign.
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Itis the first time the department store has focused on a father and son relationship for its Christmas ad, which shows the teenager - headphones clamped to his ears - seeking to connect with his father by giving hima favourite track from his youth.
Alison Limerick’s 90s club hit Where Love Lives provides the soundtrack, with fellow British artist Labrinth contributing a new version of the track.
‘The ad, created by Saatchi & Saatchi, shows the father clearing up discarded wrapping and coming across an unopened present with a yellow sticky note marked “Dad” with a smiley face.
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