Tupperware files for Chapter II

Iconic container brand will seek court approval for a sale in the face of rising competition

- WYATTE GRANTHAM-PHILIPS

The brand experienced explosive growth in the mid-20th century — particularly with the rise of Tupperware parties, first held in 1948

Tupperware Brands, the company that revolutionized food storage decades ago, has filed for Chapter 11 bankruptcy protection.

Florida-based Tupperware plans to continue operating during the bankruptcy proceedings and will seek court approval for a sale, “in order to protect its iconic brand,” the company said just before midnight on Tuesday.