Bad Britannia waives the golden rules

MILO BOYD bags a room at hotel chains named the best and worst in the UK, and discovers cheap isn't always cheerful

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There aren't that many hotels which charge £10 for windows or are seemingly completely empty the week before Christmas.

And there's only one hotel chain that has been named the worst in the UK for 12 consecutive years. To experience such delights, you've got to check yourself into a Britannia.

The chain is the stuff of legend. Fifty years after its first property, the Country House Hotel in Didsbury, Manchester, was opened, it has added around 60 more and grown to stretch across the UK before taking over Pontins.

However, its story is not an entirely positive one. Britannia has been much maligned over the years for (according to some of its unhappy customers at least) turning once grand properties into grimy, unpleasant, and uncomfortable hotels that don’t offer good value, even for their budget price tags. My first experience in a Britannia came back in 2022, in the heady post-lockdown days when I took the train down to Bournemouth to stay in a hotel that has since been repurposed to house asylum seekers. The stuck fast windows and thick smell of paint ensured it was a hot and sticky night, while the drained outdoor pool, discarded knickers in the courtyard and a scattering of nitrous oxide canisters added to the general sense of neglect.

With such images in my head, it was with trepidation that I headed to my local Britannia to find out whether anything had changed at the UK’s worst hotel chain.

It hadn't.

Britannia Hampstead is bleak, albeit in different ways to its sister venue down on the south coast. Here's a breakdown of its key elements, compared to a recent visit to The Manor in Blakeney, North Norfolk. The Manor is part of the Coaching Inn Group, which was named the UK's best large hotel chain of 2025 by Which? readers, while Britannia came in last. Here is what separates the wheat from the chaff.

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