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ARMY SHOOTS ITSELF IN FOOT WITH £100K AD
The Sunday Mirror
|January 28, 2024
Huge cost of 'crazy' Fortnite recruitment drive
AN Army recruitment drive using video game Fortnite that had to be scrapped after an angry backlash cost £100,000.
Top brass commissioned a YouTube promo to advertise an "exclusive" livestream on the battle simulator which has a 12-plus age rating and is a hit with teens - featuring Army characters.
Esta historia es de la edición January 28, 2024 de The Sunday Mirror.
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