'Pretty awesome' to see sports stars almost in real life

The television monitors, Skee-Ball machine and in-house DJ can make Cosm feel like any other sports bar when you first walk inside.

- Emmanuel Morgan

A bartender at Cosm Los Angeles serving Dodgers-themed cocktails during Game 7 of the 2025 MLB World Series. Dodgers fans were in good cheer as their team won a second straight title and their third in six years.

But above the escalators, a 1,000-inch domed screen made up of magnetised LED panels lets fans watch sporting events as if they have courtside seats or are behind home plate. Immersive vantage points offer top-dollar views that could be unfolding in a stadium thousands of kilometres away.

“It’s pretty sick,” said Michael del Real, 26, from the virtual front row of a recent National Basketball Association (NBA) game between the New York Knicks and the Dallas Mavericks.

He and other spectators in Inglewood, California, were nowhere near the Texas arena, but they could still hear players’ sneakers squeaking and see the rim shaking after a dunk.

They gazed up to watch the floor-to-ceiling screen showcasing larger-than-life athletes.

“It’s like you’re there almost,” said del Real, who was watching a game at Cosm for the fourth time. “To experience it like this for half the price, it’s pretty awesome.”

Jeb Terry, Cosm’s chief executive officer, was a National Football League (NFL) offensive lineman for three seasons before becoming an entrepreneur and media executive, including a stint at Fox Sports.