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Nintendo Aims To Match Switch Success With New Console Launch
The Straits Times
|June 02, 2025
Nintendo hopes to match the runaway success of the Switch when its leveled-up new console hits shelves on June 5, with strong early sales expected despite a high price.
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TOKYO -
Featuring a bigger screen and more processing power, the Switch 2 is an upgrade to its predecessor. The latter has sold 152 million units since launching in 2017 — making it the third best-selling video game console of all time.
But despite buzz among fans and robust pre-orders, headwinds for Nintendo include uncertainty over US trade tariffs and whether enough people are willing to shell out money.
The Switch 2 "is priced relatively high" compared with the original device, company president Shuntaro Furukawa said at a financial results briefing in May.
"So even if there is momentum around the launch, we know it will not be easy to keep that momentum going over the long term," he warned.
Sales of the Switch, which can connect to a TV or be played on the go, were boosted by the popularity of games like Animal Crossing as a pandemic lockdown pastime.
Esta historia es de la edición June 02, 2025 de The Straits Times.
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