Major supermarket operators to have unit pricing for common grocery items

Some outlets to show price per kilogram or litre for items like rice and cooking oils

- Esther Loi

Unit pricing for common grocery items will be introduced at selected outlets across four major supermarket operators later in 2025.

FairPrice, Cold Storage and Giant, Sheng Siong and Prime will display unit pricing for items such as rice, meat, eggs, cooking oils, fruits and vegetables.

Announcing this on March 15, Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong said that in addition to the price of the product, consumers will also be able to see the price per unit displayed on the shelf, such as "per litre" or "per kilogram".

"This will provide consumers with relative price information to guide their purchasing decisions," said DPM Gan.

He added that as part of the pilot initiative, the Competition and Consumer Commission of Singapore (CCCS) will also conduct a market survey to gather feedback from consumers on the display and benefits of unit prices.