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F&B OUTLETS PREPARING TO SCORE BIG
The Straits Times
|June 15, 2024
Some operators expect similar crowds to World Cup with fewer fans away in mid-year
Football fever is set to hit Singapore this weekend as Euro 2024 kicks off in Germany, with food and beverage (F&B) outlets gearing up for the crowds during the month-long tournament from June 14 to July 14.
Europe's football showpiece featuring 24 teams including England, holders Italy, Portugal led by evergreen superstar Cristiano Ronaldo and France, began overnight, with the hosts taking on Scotland.
While the European Championship does not match up to the prestige of the World Cup, F&B outlets and chains are still confident of pulling in the crowds, and a number of them are expecting similar numbers to the 2022 Qatar World Cup.
This is despite matches being played at 9pm, midnight and 3am, with some of the big clashes in the group stage taking place in the latter two slots.
Iconic Irish pub Muddy Murphy's, located in Claymore Connect, will stay open till 6am to screen all games.
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