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Pralhad Joshi launches AI-led initiatives to strengthen consumer protection
The Statesman Siliguri
|December 25, 2024
Food and Consumer Affairs minister Pralhad Joshi on Tuesday launched several initiatives to strengthen consumer protection on the occasion of National Consumer Day.
These initiatives include artificial intelligence-enabled helpline and tools to detect deceptive marketing practices, while major ecommerce players pledged to enhance online shopping safety.
Celebrations of the National Consumer Day 2024, was held in Vigyan Bhawan in New Delhi where leading platforms, including Reliance Retail, Tata Sons and Zomato adopted a safety pledge as the government rolled out new consumer protection measures like the AI-enabled National Consumer Helpline, e-maap portal and Jago Grahak Jago mobile application.
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