Developers adopting eco-friendly building technologies and materials must be incentivized more

Sree Balaji is currently making headlines as a leading realty developer in West Bengal, carving out a niche for itself, mostly in areas of second home, resort home, studio apartment, independent bungalows.

- RITWIK MUKHERJEE

Sree Balaji is currently making headlines as a leading realty developer in West Bengal, carving out a niche for itself, mostly in areas of second home, resort home, studio apartment, independent bungalows. The Sree Balaji story starts right from acquisition of land, appointment of architects to actual construction and on-time project delivery. Trust and reliability are the Group's watchword and core belief. The keys to the success of Sree Balaji can be attributed to on-time delivery, strict quality control, outstanding customer service, clear marketable titles, together with transparent communication skills. Success has followed Sree Balaji in every step forward and 11 projects have been handed over successfully in just 11 years.

Speaking to The Statesman, Manab Paul, Founder-Managing Director, Sree Balaji Group, touches on several critical issues like the concept of 'second home', its growth story, impacts of RERA, technology adoption by the sector and that needs to be done for meeting sustainability goals.

Excerpts:

Q: When you came up with your maiden project at Bolpur in Birbhum district, that was like at the nascent of the concept of 'second home'. How has the concept of 'second home' picked up and evolved in the country over the years?