The 'Mob of Public Opinion' in the Age of Entrepreneurship

I WOKE up one morning, did my usual doomscroll on twitter (previously known as X, back when things made sense and here it was: another empire burning down in real time.

- BOITSHOKO SHOKE

I WOKE up one morning, did my usual doomscroll on Twitter (previously known as X, back when things made sense), and there it was - another empire burning down in real time.

This time, it wasn't a washed-up actor making a last-ditch attempt at relevance. No, this was different.

This was the Skinny Sbu guy. The man who turned colourful, overpriced foot fabric into a national phenomenon was now the main character on the timeline - and not in a good way. Sibusiso Ngwenya made public appeals for a R5 million cash injection to revive his business, stating, "I don't need advice, I need money!"

His blatant approach sparked significant debate on social media platforms. Many users criticised his perceived sense of entitlement (I mean, honestly, though). And of course, this wasn't the first time we had seen a meteoric rise crash into the unforgiving wall of public opinion.