Tanduay partners with Denmark-based Bastard Spirits

Lucio Tan-owned Philippine rum brand Tanduay is reinforcing its presence in Europe through a new distribution partnership with Denmark-based Bastard Spirits.

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Tanduay said the collaboration marks another step in its international push, as the brand continues to position strongly in regions where consumers are increasingly open to exploring new rum experiences.

In particular, the partnership with Bastard Spirits forms part of Tanduay's strategic push into Europe's discerning spirits markets.

"We're building something exciting in Denmark. With the right partner and the right market conditions, Tanduay is poised to become a key player in the Danish rum category," Tanduay Brands International Inc. international business development manager Roy Kristoffer Sumang said.