Porsche receives top honors for the third consecutive year in J.D. Power U.S.A. study

Porsche remains the leader among luxury brand car owners according to the 2024 U.S. Automotive Brand Loyalty Study.

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J.D. Power, a global leader in customer insights, announced that Porsche is ranked number one in the premium car category in the 2024 U.S. Automotive Brand Loyalty Study. This is the third consecutive year Porsche has received this honor. The study measures customer loyalty by analyzing whether an owner purchased the same brand after trading in their existing vehicle. This achievement underscores the automaker's continued commitment to delivering vehicles that provide unmatched quality and satisfaction, ensuring that Porsche owners return to the brand time and again.

The U.S. Automotive Brand Loyalty Study measures customer behavior by analyzing whether owners stick with the same brand when purchasing their next vehicle. This analysis takes into account a range of factors, including overall satisfaction, the trust customers place in the brand, and their experience throughout the ownership cycle. Porsche's ability to maintain its position at the top for three consecutive years is a testament to its consistent de