Porsche Experience Blends Luxury Travel with Performance Driving

Portfolio of driving, travel, and lifestyle adventures connects the brand with its community

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Beyond building high-performance sports cars, Porsche is investing in experiences that are as coveted as the vehicles, creating a synergy that further strengthens the brand.

The company's "Experiences" segment has already grown into a central pillar of Porsche's business, according to Matthias Becker, Member of the Executive Board for Sales and Marketing.

"Today, luxury means more than owning beautiful things. It reveals itself in experiences that awaken our senses, let us dream, and bring us joy. Luxury is what moves us and enriches our lives," Becker said.

The executive sees the activities as catering to a new generation of customers who value moments over possessions.