Phl to lead Asia's Gen Alpha boom by 2030

The Philippines is expected to have the biggest proportion of Gen Alphas among major Asian economies by 2030, a demographic that will define future consumer trends, according to research and analysis firm BMI.

- By LOUELLA DESIDERIO

Generation Alpha, or those born between 2010 and 2014, will make up 27 percent of Philippine population by 2030

In a report, the Fitch Solutions unit said that Asia is expected to have the biggest population of Gen Alphas across all years due to its already large population.

BMI said Asia is expected to have around 935.7 million Gen Alphas or almost 50 percent of the global Gen Alpha population in 2030.

Gen Alpha refers to those born between 2010 and 2024.