Marketing and Mark Schaefer

In marketing, I look up to three remarkable minds whose influence shapes how I think, speak and serve: Philip Kotler, Seth Godin and Mark Schaefer.

- FRANCIS J. KONG

Of course, Kotler stands in a league of his own—an icon revered as the father of modern marketing. I often say that if Peter Drucker is the management guru, then Kotler is the sage of marketing. I had the honor of speaking at his World Marketing Summit a few years back, and it felt like a master being kind enough to open the gates for a humble student.

Next is Seth Godin—a man who doesn't just write books; he writes modern-day marketing scripture. I've devoured every single book he's published. No exaggeration. Interviewing him in New York pre-pandemic was like getting front-row access to a rock concert of the mind. His ideas challenge, provoke and always uplift.

And then there's Mark Schaefer, one of the brightest voices in today's marketing landscape. Mark doesn't just observe trends; he interprets them through a deeply human lens. I've read at least five of his books and come away each time feeling like I've added intellectual muscle to my brain and soul. His thinking is razor-sharp, relevant and refreshingly honest.

This is why I'm thrilled to announce that Mark Schaefer will come to Manila next year for a major marketing event we're putting together.

Yes, you read that right. He's coming, and you won't want to miss what he has to say.