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HelloMoney targets bigger share of e-wallet market
The Philippine Star
|November 27, 2024
Asia United Bank (AUB) is aggressively working to expand the market share of its HelloMoney e-wallet, aiming to better serve the financial needs of unbanked and underserved Filipinos through continuous innovation and an expanded global presence.
Since its launch in 2019, HelloMoney has recorded six million customers as of end-September. AUB president Manuel Gomez said this milestone is attributable to the bank's vision of making banking effortless.
"We know we are still far off from the dominant e-wallet players in the local market, but we will relentlessly eye for bigger market share to reach more unbanked and underserved Filipinos," Gomez said.
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