Gwyneth Paltrow Helps Turn Astronomer's Infamy on Its Head

To take control of a scandal that turned a previously obscure data-operations firm into a household name practically overnight requires some skillful cunning. And, it turns out, Hollywood A-listers Gwyneth Paltrow and Ryan Reynolds.

- 

On Friday, Astronomer—the technology company whose married CEO was caught on video at a Coldplay concert canoodling with a human resources executive at the firm who is not his wife—capitalized on the heightened attention when it released a video response featuring Paltrow as a "temporary spokesperson."

As in: Paltrow, the ex-wife of Coldplay frontman Chris Martin, and the woman who introduced the world to the concept of "conscious uncoupling," became the face of a niche tech startup with roughly 300 employees operating in "a small corner of the data and AI world," as the interim CEO described it in a LinkedIn post.

"Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones," Paltrow says directly to camera in a video posted on Astronomer's social channels.

The first question then appears onscreen: "OMG! What the actual f***?"

"Yes!" she responds, a hint of knowing and exasperation in her voice. "Astronomer is the best place to run Apache Airflow."