Generika enables franchisees to serve more communities

Ayala-led Generika Drugstores continues to attract franchisees to make affordable and quality medicine accessible to Filipinos.

- By CATHERINE TALAVERA

In a statement, Generika said that its brand ambassador Dimples Romana has opened her first store in Nasugbu, Batangas.

"In my entire career, this is my very first time to franchise with one of my brands. And that says a lot about my trust in the brand. I trust the people and I believe in what we want to achieve here," Romana said.

"Full disclosure: This is not part of my package as an endorser. This is really an initiative of our corporation to really get into the business," she said.

The actress emphasized that the partnership with Generika Drugstore aligns with her values of serving families and communities, especially those in need.

Romana has partnered with her close friends Rowena Lindayag and Danica Domingo to form LIAHDO (Lindayag, Ahmee, and Domingo) Corp. for the franchise of the Nasugbu store.

Domingo said Generika's commitment to affordability and patient care resonated with her, making it a perfect fit for their community's needs.

Lindayag, on the other hand, emphasized the importance of addressing misconceptions about generic medicines and how Generika Drugstore continues to prove its value in providing high-quality and affordable healthcare solutions.