Fruitas, Figaro ramp up 2025 store expansion

Food and beverage groups Fruitas Holdings Inc. and Figaro Coffee Group Inc. are ramping up their store network expansion as a recipe for success this year, with consumer spending seen getting a boost from the country's expected sustained economic growth.

- Richmond Mercurio

Fruitas president and chief executive officer Lester Yu told The STAR the listed food and beverage kiosk operator is targeting to open 100 stores this 2025, earmarking P500 million in capital expenditures to support its commissary and store expansion.

He said that House of Fruitas is "highly optimistic" about 2025, driven by several factors such as a supportive business environment.

"The policies and initiatives of the current administration foster a thriving business sector, empowering us to achieve continued growth," Yu said.

"Our made by Filipinos products are world-class and continue to set standards for excellence, showcasing the best of the Philippines," he said.

Yu said the company is also committed to its unparalleled customer focus.

"We remain dedicated to providing exceptional, customer-centric experiences that go above and beyond expectations," he said.