FFCCCII pushes for reforms to revive tourism

Business group Federation of Filipino-Chinese Chambers of Commerce and Industry Inc. (FFCCCII) is urging the government to implement reforms to revive the country’s tourism industry.

- By LOUELLA DESIDERIO

While the Philippines is blessed with natural resources, FFCCCII president Victor Lim said the country’s tourism industry is charting a concerning course compared to its neighbors, making reforms urgent.

The Philippines recorded 5.6 million international tourist arrivals as of Dec. 20, 2025.

In 2024, the Philippines’ international tourist arrivals reached 5.9 million, below the 7.7 million target.

“To revive our economy from the grassroots up, we must first reform and revive tourism,” Lim said.

Part of the reforms being pushed by FFCCCII is to step up tourism promotion efforts by going beyond the country’s scenery.