DALI targets 950 stores by year-end

DALI Everyday Grocery plans to open at least 300 new branches in Luzon as it targets to expand its total stores to as much as 950 by the end of the year, a ranking executive said.

- JASPER EMMANUEL ARCALAS

Anja Grote Westrick, director of Strategic Supply Chain and ESG officer of Hard Discount Philippines Inc., said DALI has now grown to around 630 stores in Luzon since 2020. DALI closed 2022 with at least 250 stores.

Hard Discount Philippines is the owner and operator of DALI Everyday Grocery in the country.

Westrick said that DALI'S expansion has been fueled by the growing demand from Filipinos since each store sells a limited number of items as part of its business concept.

Westrick said the more stores opened would allow DALI to generate volume of sales that would offset the low margins they have in every item they sold, thus, resulting in overall profit. DALI sells around 400 products in every store.

"We are only going to stay in Luzon for right now. We are probably going to hit about 900 to 950 stores this year," Westrick told reporters on the sidelines of a food security forum hosted by the Asian Development Bank recently.