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The Wimbledon Effect?
The Observer
|July 06, 2025
Pah! New balls please
As strawberries and cream provide their annual boost to the British economy, it’s worth asking what became of the “Wimbledon Effect”.
This was a term coined to describe Britain's economic policy in the 1980s and 1990s, when the home nation was lucky if any of its so-called tennis stars made it into the tournament's second round.
“Who needs British champions?”, said Wimbledon Effect enthusiasts, when the country still hosted one of the world’s top tennis tournaments.
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