Sunday and now every day

Issue No. 12.208

- James Harding, editor

If you're an eagle-eyed reader, you will have noticed the 12,208th edition of The Observer comes under a new masthead.

New for The Observer, but a font of its times. The lettering is Caslon Ionic. It was first used in the 1850s from the foundry established by William Caslon, the 18th-century English typefounder.

Jon Hill, The Observer's creative director, chose it because it has essential qualities: it's legible and distinctive. The natural typeface for the paper that George Orwell called "the enemy of nonsense". And, in a way Caslon could never have predicted, it reads clearly from the paper page to the mobile screen.