Intentar ORO - Gratis
Max Martin & Shellback
The Observer
|October 05, 2025
The award-winning producers behind Taylor Swift's new album exemplify the Swedish 'music miracle', writes Barbara Ellen
Taylor Swift moves fast. In the latter stages of her multibillion-dollar Eras tour, on days off she travelled secretly to Stockholm to see Swedish music producers Max Martin and Shellback. The result is The Life of a Showgirl, her 12th studio album, released on 3 October.
While Swift worked with Martin and Shellback before, on the albums, Red (2012), 1989 (2014) and Reputation (2017), unusually, they are the sole producers of Showgirl. The Stockholm sessions, Swift said, "felt like catching lightning in a bottle". Not for the first time, the focus is now on the phenomenally successful but reclusive producers.
To say that Martin (real name: Karl Martin Sandberg), and Shellback (Karl Johan Schuster) have dominated the global music industry for the past three decades would be an understatement. Working together or separately, they have become the go-to producers for the international pop elite, generating hits for Ariana Grande, Pink, Harry Styles, Katy Perry, the Weeknd, and more.
Martin, 54, a five-time Grammy winner, worth an estimated $400m (£298m), helped launch the career of Britney Spears with Baby One More Time in 1998. He is on course to break the record for most Billboard Hot 100 No 1s held by Paul McCartney and John Lennon. He and onetime apprentice, Shellback, 40, were previously credited with helping Swift mastermind her switch from country to pop, with smashes such as We Are Never Ever Getting Back Together, Blank Space, Shake it Off and Bad Blood.
Esta historia es de la edición October 05, 2025 de The Observer.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE The Observer
The Observer
Andrew's emails shoot down Newsnight claim to have cut ties with tycoon
Despite what he told the BBC, a new year greeting and a confidential briefing reveal his links with Epstein were far from over
3 mins
February 08, 2026
The Observer
Spooked by Reform, Labour may have cut net migration too far. It could cost us billions
When the Office for Budget Responsibility (OBR) sets its forecast for the 2026 budget it will have a big call to make.
3 mins
February 08, 2026
The Observer
Cabinet Office failed to query ambassador's relationship with Epstein
Investigators carrying out security vetting on Peter Mandelson failed to ask interviewees about his relationship with Jeffrey Epstein, despite the fact the pair's connection was in the public domain.
2 mins
February 08, 2026
The Observer
Jules Verne’s dystopia was a world without humanities. Don’t let it become a reality
In my youth, I loved Jules Verne.
6 mins
February 08, 2026
The Observer
The Epstein files reveal more than depravity. They unmask how the elite operates
Peter Mandelson was part of a cabal that prized wealth and influence. For some, sex was the added bonus
4 mins
February 08, 2026
The Observer
Orphaned brothers will lose their youth waiting for Afghan inquiry
Imran Uzbakzai was three and his brother Bilal one when they were orphaned on a night raid carried out by the British army in Afghanistan in 2012.
5 mins
February 08, 2026
The Observer
'Starmer has to stay. You wouldn't sack a football manager after 35 minutes'
Mayor of London Sadiq Khan revisits the Tooting streets where he grew up and talks to Rachel Sylvester about rejoining the EU in his lifetime, Trump's 'rubbish', Mandelson's 'arrogance' and why he takes bodyguards to the cinema
8 mins
February 08, 2026
The Observer
'Motive is everywhere': mysterious death of Gaddafi Jr brings chapter in Libya's bloody history to a close
Saif al-Islam was once a valuable link with the west but the playboy turned would-be leader had dropped from view. So what prompted the 'slick' assassination, asks Barry Malone
6 mins
February 08, 2026
The Observer
Brown-throated sloth
The world is always in a hurry, and those that hurry look at me with pity.
2 mins
February 08, 2026
The Observer
Bad Bunny
Proudly Latin American, the star's Super Bowl turn is dividing the US, writes Barbara Ellen
4 mins
February 08, 2026
Listen
Translate
Change font size
