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Death of co-founder highlights rise of B Corps across the globe
The Observer
|June 29, 2025
There have been many campaigns in recent years to improve how capitalism works.
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Few, if any, have achieved the impact of the B Corp movement. Andrew Kassoy, one of its founders, died last week aged just 55. Having grown frustrated with the current version of capitalism during a brief career in private equity, Kassoy launched B Lab in 2006 with two friends to promote the B Corp, a type of for-profit company that has an explicit social and/or environmental purpose.
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