Charlie's angel is on a mission from God to deliver the White House to JD Vance

Now leading Charlie Kirk’s conservative organisation, his widow Erika plans to help elect the next Maga president

- Charlotte McDonald-Gibson writes from Washington

The young women mill excitedly around a table set with perfectly piped devilled eggs and an artful charcuterie board, but few reach out to load up their dainty pink plates. The waistlines are mostly slim and the women determined to keep them that way.

The gen Z-dominated crowd has gathered at a private Washington DC mansion to celebrate the launch of a podcast aimed at conservative women and many sport the hyper-feminine uniform of their tribe. The room is a glamorous cocktail of hot pink and puffy sleeves, high heels and even higher hemlines.

But few could match the doll-like perfection of their host, Jayme Franklin, who boasted the highest heels, the tiniest waist and the longest, glossiest hair. The crowd whooped as she delivered her manifesto for her latest salvo in the battle for young women in the US.

“We are bringing a better culture to young women, we are bringing a love of country, we are bringing back faith, femininity!” she told the cheering crowd who had gathered to celebrate the launch of Franklin's Sincerely American podcast.

Franklin is already a familiar figure in the rightwing media “womanosphere”, having co-founded a conservative magazine in 2020. Her podcast is part of a new wave of media aimed at like-minded women; a movement that has been supercharged by the assassination of rightwing activist Charlie Kirk in September and the ascension of his wife, Erika, to lead his Turning Point USA organisation.

For many women at the party, Erika Kirk is an icon: a former beauty queen, devout Christian and married mother of two who speaks of wives as “helpers” to their husbands. “She’s like the girl version of Charlie,” gushed Franklin, “She's extremely well spoken, She’s such a faithful Christian, and she really believes in everything that she promotes.”