Lux Cozi steps boldly into Women's Wear with 'Pynk'

Lux Industries Limited, (BSE: 539542 | NSE: LUXIND) a trusted name in Indian hosiery for over five decades, proudly announced today, its foray into women’s wear with the launch of Pynk—a brand that reflects the dynamic rhythm of today’s woman.

- NL Correspondent

Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women’s apparel. Inspired by the idea of fluid femininity, Pynk is not just a brand - it is a mindset. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance—between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched anew TVC and taken on board Actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Varman. Ashok Kumar Todi, Chairman, Lux Industries, stated, “At Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch