Embedding AI deeply into operations will lead next phase of value creation: TCPL CFO P B Balaji

Artificial Intelligence is rapidly transforming almost every function in the FMCG sector and investments in digital ecosystem will help Tata Consumer Products operate with greater precision and speed, a senior company official said on Wednesday.

- NL CORESSPONDENT

Stressing the importance of Artificial Intelligence (AI), TCPL CFO P B Balaji while chairing the company's AGM, said the companies that embed AI deeply into operations will lead the next phase of value creation.

Artificial Intelligence is also rapidly transforming every function, right from demand forecast to inventory optimisation and pricing resilience to pricing intelligence, Balaji said, adding that digital first marketing and hyper-personalisation are rewriting the brand playbook in the FMCG sector.

TCPL, the Tata group FMCG arm, is “leveraging these trends with a bold strategy, disciplined execution and ambition to build a future-ready FMCG powerhouse.” “Our investments in AI, talent, and the digital ecosystem will help us operate with greater precision and speed,” he said, adding, “We have built a strong foundation, which has been shaped by the values of the Tata Group, and a portfolio of purposeful brands, a resilient operating model.”