The silk route to success

Redefining the grace of Kanjeevaram silks for today's wearer

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SINCE ITS INCEPTION in 2003, Palam Silks has stood for one thing above all else—reimagining the iconic Kanjeevaram sari for the modern woman without losing the essence of its heritage. At the heart of this transformation is Jeyasree Ravi, the founder, who has made it her mission to bring the elegance of Kanjeevaram silks to younger generations.

"When we launched Palam, youngsters saw the Kanjeevaram as something only their mothers or grandmothers would wear—something for temple visits or muhurtham," says Jeyasree. "They appreciated the grandeur but found it heavy, stiff, and hard to drape. We had to change that."